TARGET AUDIENCE RESEARCH 2

Our target audience research gave us a greater insight into our audience as a whole. It also proved to us that our narrative would be successful as many of them brought our ideas as their fears, reinforcing just how frightful the unknown is. In addition to this, the research helped us when creating ideas for our narrative, furthermore reassuring us as a group that our narrative is perfect for our target audience. Many of the results that we formed from our questionnaire allowed us to understand the audience from a far better perspective. For example many of them described themselves 'fun, funny and caring', which made us think if our audience were to watch our film would they care about the bullying that's going on. Or would they find the humour too dry and then become worried. The results we gathered were from sixth form students who also thought that an interesting setting for a horror would be at a school, an aspect that is apparent within the trailer therefore fitting their needs as viewers. Our results also suggested that our audience have a busy social life, which implies that they have many friends, so the groups that are portrayed within our trailer could apply to their own social status, which would allow the audience to see the narrative as somewhat truthful and fear for themselves if they have ever been near the situations which occur. Finally, the main influence that appears within our trailer is death, which every member of our target audience feared, by incorporating this aspect as well as the death of a social group in our trailer the audience will feel even more frightful, allowing us to fulfil our overall aim to scare our audience.

TARGET AUDIENCE ANALYSIS RESEARCH

Our target audience allowed us to get a better understanding of our audience, which we then adapted our narrative to.

Our answers from the questionnaire is below:    Key: 'Funny :2' = two people described themselves as funny.

Male:11
Female:13

Describe your personality in 3 words.
Fun: 6
Funny:6
Bubbly:2
Enthusiastic: 2
Caring: 5
Lovable: 2
Charming: 1
Amazing: 2
Sociable: 2 
Fierce: 1
Friendly: 1
Weird: 1
Patient: 1
Sweet: 1
Creative: 1
Hardworking: 1
Wonderful: 1
Nice: 1
Elegant: 1
Respectful: 1
Calm: 1

List three of your favorite hobbies.
Sport: 13
Reading: 2
Going Out: 2
Shopping: 1
Eating: 3
Acting: 1
Raving: 2
Walking: 1
Music: 10
PS3/Gaming: 2
Instruments: 1
Shisha: 2
Watching Films: 4
Drawing: 1
Travelling: 1
Photography: 1
Cars: 1
T.V: 1
Dancing: 3

Do you have a busy social life:
Yes: 18
No: 6

How often do you go to the cinema:
Once a month: 8
Twice a month:3
Three times a month:2
Once a week: 2
Not often: 5
Once in 2-3 months: 2
Once every 5 months: 1
Every 6 months: 1

RECONNAISSANCE

FOCUS GROUPS

 WE USED A FOCUS GROUP IN ORDER TO GAIN INSIGHT INTO OUR TARGET AUDIENCE, AS WELL AS GETTING THEIR VALUABLE OPINIONS ON VARIOUS MOVIE TRAILERS. THE PURPOSE OF THIS IS TO ALLOW US AS A GROUP TO GET A BETTER UNDERSTANDING ON WHAT OUR TARGET AUDIENCE LIKE AND DISLIKE, WHICH WILL HOPEFULLY BE REFLECTED IN OUR WORK IN ADDITION TO THE INTERPRETATION OF OUR FINAL PRODUCT. WE WERE ABLE TO FURTHER DEVELOP OUR NARRATIVE BASED ON THE ANSWERS RECEIVED FROM THE BELOW FOCUS GROUPS. THUS ALLOWING OUR CREATIVITY TO FLOW, AND FORM A REDEVELOPED NARRATIVE THAT APPLIES TO THE NEEDS AND WANTS OF OUR TARGET AUDIENCE.

 

f   Focus Groups:

    http://www.youtube.com/watch?v=eOXRM2R-RFc

    http://www.youtube.com/watch?v=zFT8bpGT65w

MAGAZINE NAME IDEAS

As a group we came up with a number of magazine name ideas such as the following:

FLICKS
MOTION
CINEMATIC
TOTAL MOVIE
TOTAL CINEMA
BLOCKBUSTER
MEGAMOVIE
FIRST FILM
FANATIC
FILMFEST
MOVIE MIX

We chose these names for our magazine name as they seem fun, and natural. Our horror front cover will be a one off Halloween edition which is why our names are not as horrific.

Our favourites were:
MOTION
FLICKS
MOVIEMAX
FILMFEST

In order to come to a agreed conclusion we decided to take it upon our target audience, so we asked 20 people. 8 out of the 20 chose FLICKS, thus finalising our decision on our magazine name