TARGET AUDIENCE RESEARCH 2

Our target audience research gave us a greater insight into our audience as a whole. It also proved to us that our narrative would be successful as many of them brought our ideas as their fears, reinforcing just how frightful the unknown is. In addition to this, the research helped us when creating ideas for our narrative, furthermore reassuring us as a group that our narrative is perfect for our target audience. Many of the results that we formed from our questionnaire allowed us to understand the audience from a far better perspective. For example many of them described themselves 'fun, funny and caring', which made us think if our audience were to watch our film would they care about the bullying that's going on. Or would they find the humour too dry and then become worried. The results we gathered were from sixth form students who also thought that an interesting setting for a horror would be at a school, an aspect that is apparent within the trailer therefore fitting their needs as viewers. Our results also suggested that our audience have a busy social life, which implies that they have many friends, so the groups that are portrayed within our trailer could apply to their own social status, which would allow the audience to see the narrative as somewhat truthful and fear for themselves if they have ever been near the situations which occur. Finally, the main influence that appears within our trailer is death, which every member of our target audience feared, by incorporating this aspect as well as the death of a social group in our trailer the audience will feel even more frightful, allowing us to fulfil our overall aim to scare our audience.