WE USED A FOCUS GROUP IN ORDER TO GAIN INSIGHT INTO OUR TARGET AUDIENCE, AS WELL AS GETTING THEIR VALUABLE OPINIONS ON VARIOUS MOVIE TRAILERS. THE PURPOSE OF THIS IS TO ALLOW US AS A GROUP TO GET A BETTER UNDERSTANDING ON WHAT OUR TARGET AUDIENCE LIKE AND DISLIKE, WHICH WILL HOPEFULLY BE REFLECTED IN OUR WORK IN ADDITION TO THE INTERPRETATION OF OUR FINAL PRODUCT. WE WERE ABLE TO FURTHER DEVELOP OUR NARRATIVE BASED ON THE ANSWERS RECEIVED FROM THE BELOW FOCUS GROUPS. THUS ALLOWING OUR CREATIVITY TO FLOW, AND FORM A REDEVELOPED NARRATIVE THAT APPLIES TO THE NEEDS AND WANTS OF OUR TARGET AUDIENCE.
f Focus Groups:
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