CHOSEN TAGLINE

Our tagline is ‘The obsessive love that never dies’.

This links with the narrative of our film because Genner’s obsession with Jamal and her suicide which leads to her spirit possessing him. For our film poster, it will an image of Jamal with Genner standing behind him staring at his direction.

We had been inspired by a number of supernatural horror films, as their taglines collaborate perfectly with the film narrative keeping the production looking professional.

The devil inside’s tagline is ‘no soul is safe’, links with the main image as it features a nun so it is saying that even the most religious or holy people will not be saved by the evil force that is going around not even the audience.

The insidious tagline is ‘It’s not the house that’s haunted’ linking to the image of the boy with the house in the background. This is stating that the little is the cause of the problem not the house. This is again setting on things that come across to everyone as innocent which is in fact the opposite; this gives awareness to the audience, then making them fear less obvious things. It also gives an insight to the narrative of the film.

The Possession tagline is ‘Darkness lives within’ this once again correlates to the main image of horrific element reaching out the young girl’s mouth. This clearly and strongly shown on the poster.

We discovered that it is very important for the tagline to relate to the poster and the narrative. 

We had a few other ideas, but they all based around our actual tagline. These included : 'the compulsive love that lives forever' and the 'the possessive love that doesn't end'. Both taglines do not feel as sophisticated as our chosen one. The term compulsive does not unite with our narrative as well as 'obsessive' due to it not directly correlating to the narrative. Also living forever seems rather positive compared to 'that never dies' which feels like a disturbance that keeps appearing. Through small yet crucial problems with the tagline is what made us change our minds and create our final tagline: 'The obsessive love that never dies.'